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Whether you're a product manager or an engineer, in finance or sales, being able to tell a good story will help you achieve your goals and get the recognition you deserve. If you feel like your voice is never heard, if you are struggling to explain your vision or sell your product or company, you might need to tell a better story.
Maybe you are a nervous wreck in side when you need to present, maybe you are shy, or worried about writing emails and presentations. Learning how to craft a compelling yarn will leave you feeling empowered, confident and energised.
A good story captivates and convinces more than data and evidence alone. The global movie industry is worth $136Bn (annual sales) and movies are consumed by more people than all major sports and theme parks combined, whilst the global market for raw data and pure evidence is worth next to nothing and appeals only to the best educated people with a lot of time on their hands.
If you learn to tell a good story you will:
The good news is that storytelling is formulaic - there is a formula that you can learn and apply that I am going to share with you.
If you follow the eight steps below you'll be creating engaging stories in no time.
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